Welcome to Hot Graphics

What's the difference between a Brand and a Logo?

There are 3 key values which make up a brand:

1. The Functional Value: Functional values are the foundation of a brand, it encompasses all that a company is and what service or products it provides.

2. The Emotional Value: The Emotional value tugs at the heart strings, it makes you believe you are successful when you purchase the product.

3. The Promised Value: The Promised value is not tangible, it is where it subliminally suggests you will receive a quality product, one that will enrich your lifestyle and make you feel good.

Making Art

We receive many posts from wise people around the world and one of our favourites is Seth Godin.

Seths definition of art contains three elements:

1. Art is made by a human being.
2. Art is created to have an impact, to change someone else.
3. Art is a gift. You can sell the souvenir, the canvas, the recording... but the idea itself is free, and the generosity is a critical part of making art.

By his definition, most art has nothing to do with oil paint or marble. Art is what we we're doing when we do our best work......